Simon Jenner, BID Leicester Director, said: “We are excited to be sponsoring Mods: Shaping a Generation as headline sponsor. The festival will celebrate a unique music and fashion subculture and help to raise the profile of Leicester with the potential to attract thousands of visitors to Leicester, benefitting local businesses through increased footfall in the city centre.”

The BID area includes 732 businesses, covering most of Leicester city centre. Over its five-year term, BID Leicester will raise £4.2m revenue to spend on initiatives that businesses voted for in the business plan, including creating a clean, safe environment, creating a stronger business voice and raising the profile of the city through high-quality marketing.

Find out more on the BID Leicester website.